Nothing says luxury like a platinum watch. Whether it is made for a man or a woman, a platinum watch makes a bold statement. Even among the most exclusive watch brands, platinum watches represent the top of the line. Nearly every high end watch manufacturer has one or more platinum watches in their lineup. The exclusivity associated with platinum ensures that platinum watches will be highly sought after.
Most platinum watches are manufactured in Switzerland. Platinum items are in greater demand than ever before. To supply customers with what they want, more platinum watches are being produced every year. In the last 20 years, the number made has increased more than tenfold. However, this still represents only 13,000 watches or so, a tiny number out of all the watches made.
Why are platinum watches so expensive? First of all, the metal platinum is more precious. Compared to metals like gold or silver, there is actually very little platinum in the world. The rules of supply and demand mean that the price of platinum is therefore much higher, typically up to four times higher than white gold.
Platinum is also much more difficult work with, so more time is required to make each watch. Different tools are needed as well, tools that must be set up to make a relatively small number of watches. Since so much extra work is attached to the process, watchmakers usually reserve their most complex and expensive watch movements for platinum cases. In fact, watch manufacturers prefer to showcase the best of their art within a platinum case. It sends the message that their watches are so good that they deserve nothing less than this highly prized element.
Platinum watches will definitely cost you a pretty penny. However, the beauty and durability of this highly pure metal is worth it.
